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“Communications and Media”

T​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​hanks, with that confirmed please select “Communications and Media” as the subject area when you fill out the order form and state the subject “Virtual Design” on the order description box. Create an 8 ½ x 11-inch print ad for a product sold in drugstores that cures or alleviates a condition most people find uncomfortable talking about incorporating a visual metaphor to communicate indirectly and symbolically. All steps are highly unique to your specific project, therefore problem-solving and critical thinking skills are necessary. Please view the PowerPoint lesson “Visual Metaphors and Semiotics,” LinkedIn Learning: “Developing Ideas and Advertising Concepts” with Craig Smallish (Links to an external site.), and LinkedIn Learning: “Learning Graphic Design: Cropping Photographs” with John McWade (Links to an external site.) before starting this assignment. Decide on a product sold in drugstores or the supermarket’s pharmacy aisle that cures or alleviates a condition most people feel uncomfortable talking about, including, but not limited to hemorrhoids, diarrhea, abdominal gas, or any other touchy subject. Review: a metaphor is a comparison between two things that that are totally different yet share a characteristic in common. For example, if your product is a foot odor spray, what non-human thing is associated with unpleasant smell? A skunk? A pile of garbage? A dead fish? The goal is to use a metaphor to express the message indirectly and symbolically. Do not cr​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​eate a direct and/or vulgar message. Do not show the human body or any of its parts. Do not show a toilet, or someone sitting on the toilet. Do not show a before-and-after image, but rather one single strong image. Do not show the happy face or sad face icons. Do not show the “no” symbol. Metaphors Ideas & Inspiration Video (Links to an external site.) Sketch your idea for the metaphor ad on paper. Search online for images that you might use in your assignment to express your visual metaphor. Save them to your computer. Composite them using image-editing software. This is not a Photoshop class, so I will not grade this assignment on your Photoshop skills, but rather on your concept for the visual metaphor. Be sure to include a small product shot and a short tagline. The metaphor must be the dominant element in the ad, not the product shot. If you can’t find a product shot online, just include a logo, or type the name of the product very prominently. Make your assignment look like a professional ad in a magazine. Save your file, and export a .JPG file. Post a first-draft in the Module 5 Discussion forum for reciprocal, constructive feedback from classmates and instructor. Incorporate any changes suggested by your classmates if you feel it will improve your work, and post a revised draft in the Module 6 Discussion forum, for more reciprocal, constructive feedback. Incorporate any last-minute changes before uploading your final project solution to the Assignment 3 submission button (click “Su​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​bmit Assignment” above).


Sample Solution

heory 3

Retailers emerge, develop, mature and decline in direct response to internal and external circumstances (Hall, Knapp et al 1961; Sun, 2002). The RLC provides a useful perspective to predict the business performance of retail institutions as it specifies the series of stages that every retailer goes through. However, the RLC has been criticised because of the “difficulty in defining the exact time when the organisation moves from one stage to another” (Fernie, J et al. 2015, p. 33). Thus, in order for the concept to be useful the retailer would want to know exactly when the growth or maturity phase has ended, in order to implement marketing objectives and strategies accordingly. Arguably, it may be difficult to detect the time spent at every stage as the lifespan of many companies becoming shorter with new retailers entering and exiting the markets rapidly (Fernie, J et al. 2015). “The theory assumes that retailers are passive victims of the market change and competitor action”, thus failing to recognise that they may achieve sustainability of their business through other aspects, for example, brand repositioning. Evidently, number of retailers have successfully “repositioned their organisations’ to grow their businesses to prove that the inevitable decline predicted by the RLC is not necessarily the case” (Moore, 2010).