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Diversity in the Healthcare Industry: Importance, Benefits, Value and Effects on Minorities

Develop the Financial Plan of your proposed solution.
Because this is a course in a MBA Capstone Research Project, we must always analyze the financial aspect of any strategic decision. Therefore your analysis
is expected to be quantitative as well as qualitative.
The cases discussed throughout the MBA curriculum can give you some good ideas of what kind of information to include in your Research Project.
Additionally, use the textbook for MGT516, Strategic Management as guide (especially Chapter 12.A Resources for Case Research and 12.B Case Study
Analysis Methodology using the Strategic Audit).
Finally, your recommendations as a consultant should have included only few of the 54 (or less) Strategic Segmented SBAs.
As a consultant you should be thinking of an entrepreneurial venture that involves those SBAs and can be started with a capital investment not exceeding $1
million USD (If more capital is needed, please indicate it in your paper).
Therefore, you will submit the financial plan of your proposed solution (SBAs with more Future Prospects and Future Competitive Position Potential) using
Financial pro-formas. For example: income statement with assumptions detailed, start-up costs for the first six months of operation – inventory, rent, etc. Or, a
Case Study Analysis Methodology using the Strategic Audit


Sample Solution

After carrying out a SWOT analysis, current cash flow has been recognised as a primary weakness with company having “not much cash in hand”. It can be considered risky for a small company, with limited tangible and intangible assets, to enter a new market driven by the established corporations (Nwankwo and Gbadamosi, 2010). Accordingly, prior to executing the marketing plan the company should draw out an accurate cash flow and consider the available budget in order to carry out the business transformation. Therefore, the corporate objective to ‘increase sales in the long term’ can be considered as unrealistic as there is an uncertainty whether the African coffee will be demanded in the competitive industry. The company should consider to seek financial support from external stakeholders such as banks, in order to compete with large established firms (Secrett. 2012).

The team has failed to identify specific short-term marketing objectives to support the long-term goals. Thus, an effective marketing plan requires an in-depth SMART analysis, which in turn may act as an employee motivator, focusing labour effort on achieve the key objectives, whilst improving efficiency and increasing sales due to clearer instructions (Marcouse and Bagley, 2010). Furthermore, the team should ensure to determine the 4P’s within the marketing plan in order to provide consumers with the right product, at the right price and place (Strydom, 2005).

Completing primary resea