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Netflix chosen company

You are excited to see the possibilities after finishing the Business Model Canvas Template. The next step is the development of the BMC slide deck for review by the experienced former project manager mentioned in the Module Four assignment.

In the BMC slide deck, you will make educated assumptions (based on research in Marketline, Yahoo Finance, or the company’s website) about your selected company’s resources, partnerships, cost structures (what needs to be paid for), how the product or service will be marketed, value delivery (product sold online, in-store, or both), and the unique value proposition for a specific targeted market segment.

All 9 segments of your redeveloped BMC must encompass elements to achieve new product/service feasibility.

Beyond profitability, other key elements that the experienced project manager stressed were diversity, equity, and inclusion (DEI), as well as corporate social responsibility (CSR). In the marketplace, companies that have diverse project teams get varied perspectives that help the overall project. Just as important, companies that “give back” to the communities they serve do better and are supported by millennial buyers—a big target segment for many companies.

Financials, DEI, and CSR must be addressed in the funding pitch, which you will complete as your course project, due in Module Seven.

You will create a slide deck that will help you expand on your BMC chart in detail as you refine how your selected company will create value for itself while delivering a new product or service for customers. Complete the Milestone Two Template linked in the Guidelines for Submission section for this assignment.

Specifically, you must address the following rubric criteria:

Deliver a unique value proposition.
Leveraging the blue ocean strategy, what makes the product or service unique?
How does it provide a strategic advantage in the marketplace?
Answer key business model questions about the customer.
Customer acquisitions
Revenue models
Price points for the product/service
Key activities for the value proposition (product or service)
Answer key business model questions about assets, partners, and cost.
Assets available
Key partners
Cost structures
Import your existing business model canvas chart from Module Four.
Clarify your business model assumptions.
Check your assumptions
Complete the assumptions chart
Prepare to meet customers

Sample Solution

Research is a detailed study of a specific problem using different research methods and tools. It is a base or a foundation for creating or developing products, services, systems, etc. It focuses on understanding user expectations, needs, wants, behavior, and also investigative approaches. It helps to analyze the data and information systematically. Two kinds of research are Qualitative Research and Quantitative Research. Qualitative research helps in recognizing the characteristics of a service or a product by interviewing individuals and group discussions. Quantitative research helps in analyzing these characteristics in the form of statical analysis by creating surveys and questionnaires. There are different tools for conducting research, such as Competitor Study, SWOT Analysis, Case & Site Studies, etc. Each research tool enables us to achieve different goals.

The design should be based on the facts, and not assumptions, and doing thorough research enables you to get all the facts to be considered while designing a solution. Research also helps to focus on the competitors and the present activities and the latest design trends in the design industry. It is important to research to cater to the needs of the end-users. Research makes the design process more efficient which helps in designing a better solution. Research helps place people (target audience) at the center of the design process and the design solution.

Research in Design is important as it helps to get efficiency and reliability, guides the whole process in the right direction, and also ensures project time schedule. Research also helps in setting focus and clarity that can allow a designer to focus on the correct part of the problem precisely. It gives an on-point and right understanding of the people for whom the design is being created. It helps to build empathy. Research in Design Management is an excellent strategy to learn more about the clients, market, customer’s expectations, competition, and the industry. Research can give a far more understanding of long term design strategy, increasing the chances of creating a successful product/ solution that the users will love. Research in design management is important because it reduces the unknowns in the design process and allows the whole team to focus on creating the best possible solution which is easy and pleasurable to use for the audience.