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Organizational Improvement Plan

Evaluate a sample improvement plan and then develop a presentation summarizing your findings for a particular group of
stakeholders.
Begin by downloading the following two resources from the Books and Resources section:
Sample Improvement Plan
Improvement Plan Rubric
Read through the sample improvement plan carefully so you are familiar with its components. Next, read each criterion on the rubric and then re-read the
sample improvement plan, this time focusing on each of the elements in the rubric. Score the rubric by highlighting the appropriate boxes within the rubric
that align with your assessment.
Finally, summarize your findings in a PowerPoint presentation.
As you format your presentation, be sure to include effective slide design that incorporates the best practices in NCU’s PowerPoint Tutorial, such as using
graphics and short phrases in bulleted lists while saving the full details for the speaker notes. Balance the text with relevant images and graphics that you
create or that are copyright free, such as a Creative Commons license (you must still offer attribution even if the image is copyright free).
Length: Completed rubric and 6-8 slides, not including cover slide or reference slide
References: No references are required, though any sources used should be cited
Your presentation should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights
relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University’s
Academic Integrity Policy.

Sample Solution

Completing primary research, the company has identified people between 30 and 50 years old to be the key target market, reaching a large proportion of Brighton’s population (idcommunity, 2016). It has been recognised that chosen target segment tends to drink more coffee than if the company would have targeted younger segments (Lutz, 2015). However, in order to achieve the short-term strategy to ‘increase brand awareness’, the company should revise its promotion strategies as social media platforms may not be the most optimal option to reach targeted customers due to fewer people above 30 years old using social media.

Overall, even though the marketing plan identified key strategies to achieve business recovery and growth, our small business needs to be prepared to be agile in order to recognise and adapt to threats and sustain competitive advantage. Thus, the company should periodically assess the threats including new technologies and changes in customer preferences (Dobbs and Koller, 2005), whilst utilising “key performance indicators” in order to control and manage “financial measures such as sales growth” but also “nonfinancial measures including product quality” (Mauboussin, 2012).